MCV/DEVELOP News, events, research and jobs from the games industry

UKIE announced last week that director general Michael Rawlinson has decided to leave the organisation, after almost 12 years there. Rawlinson spent his last two years at the trade body – originally named ELSPA – as director general. And during his time in this role he has significantly raised the …

UKIE announced last week that director general Michael Rawlinson has decided to leave the organisation, after almost 12 years there. Rawlinson spent his last two years at the trade body – originally named ELSPA – as director general. And during his time in this role he has significantly raised the …

‘High impact’ TV ads make up the centre point of Dirt 3’s 1m ad campaign. Publisher Codemasters says its ads will run just before and after the game’s release (the title reaches shelves on May 24th) across major terrestrial and satellite channels. The TV campaign strives to create maximum cut through …

Calibur11’s custom Xbox 360 cases will be distributed via Realtime. The new Vault accessories are due to arrive in May and adds to Realtime’s growing console division. The Vault range further strengthens Realtime’s console portfolio and again demonstrates our commitment to delivering exciting products,” said Realtime’s sales director Richard Marsden. …

Kalypso Media has booked ads specifically to promote the premium SKU of The First Templar. The Xbox 360 and PC game is due for release on May 6th and the special edition features a bonus in-game level, a double-sided poster as well as a downloadable soundtrack. A pre-order campaign is …

MCV Award winner Gioteck is already making waves in the UK – and now it has set its sights on cracking America. The accessories firm has won over key US retailers and hopes this will help it become the ‘best third party peripherals company.’ 2011 is going to be a …

THQ will release DLC for its upcoming racer MX vs ATV Alive every other week to satisfy fans. The off-road racer is part of a new, experimental strategy for the publisher. The game will be sold at a reduced 29.99 price point, with further sales made through DLC. Fans have …

Sony Computer Entertainment boss Kaz Hirai this morning outlined PSN’s road to recovery at a press event in Tokyo. The exec confirmed a number of key PSN features will return this week, including online multiplayer, account management, PlayStation Home, friends lists and chat. Users will also be required to change …

Sony’s deputy president Kaz Hirai will host a media briefing tomorrow to address the issues surrounding the PSN saga – the first time a senior executive has spoken about the situation. He will discuss Sony’s ongoing investigation, its security systems and plans to restore the service. The news comes as …

forget 3D TVs or iPads, Best Buy is using video games to attract customers into its UK shops. The firm, which now operates six outlets in the country, has moved its games departments to the front of many of its stores in order to encourage consumers to come in and start …