MCV/DEVELOP News, events, research and jobs from the games industry

A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns. Former group brand manager for core games James O’Reilly has transferred to Ubisoft Montreal, where he takes up the role of international brand manager. Meanwhile, Phil Brannelly has left his position as …

Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year and discussed some headline strategy points. During a brief introductory speech, UK marketing director Stuart Lang outlined the company’s four …

A newer version of the PlayStation Move Starter Pack has been introduced at UK retail, MCV can confirm. Called the PlayStation Move Starter Pack 2, the new SKU is identical to its predecessor aside from the fact that it does not include a demo disc. "As the content is changing …

Desperate to be a part of the royal wedding? Of course you are. And thanks to Miniclip.com, you can be. The casual game developer has released Royal Wedding: William & Kate as a browser-based game that you can find here. So what genre is it? Perhaps you’re thinking first-person adventure, …

Online games entrepreneur Acton Smith to tell his story

As of today US ratings body the ESRB will begin using a computer program to assign ratings to digital video games. The New York Times says that E (Everyone), T (Teen) and M (Mature) ratings will be automatically assigned according to a number of parameters "designed to replicate the ingrained …

Deadline for submissions is 5pm Tuesday, April 19th; Event takes place July 20th

Developer Valve has teased fans with the prospect of an early release for the PC and Mac versions of Portal 2. This will occur if enough fans put enough hours into a collection of indie games available through Steam. The 13 games, brought together in what is being called the …

505 Games’ Zumba Fitness is still the UK’s No.1 video games according to the latest data from UKIE and GfK Chart-Track. It’s the second week the fitness hit has outsold every other title on the UK High Street. LucasArts’ LEGO Star Wars III: The Clone Wars climbs one place to …

The boss of Nintendo America has said that the company went to great lengths to ensure that 3DS would be plentiful at launch and there would be no shortages. "I would characterise it as a launch where we learned significant lessons from the launch of Wii and we made sure …