MCV/DEVELOP News, events, research and jobs from the games industry

Electronic Arts is set to raise thousands of pounds for Comic Relief via its best-selling The Sims franchise. The publisher will donate 1 for every Sims title sold in February and March to the charity – including the PC expansions and console versions of The Sims 3. Humour is an …

Clothes, accessories and fitness apparel based on the Just Dance franchise are on their way to shops. Publisher Ubisoft has signed up Copyright Promotions Licensing Group (CPLG) as its European licensing agency. The firm will handle Ubisoft’s casual range, including Just Dance, Rabbids and Imagine. The casual-focused Imagine brand – …

PS3 racing title Motorstorm: Apocalypse will be released in the UK on Thursday March 31st, MCV can reveal. It had initially been pencilled in for an arrival on Friday March 18th, but this was postponed following the devastating earthquake and tsunami that hit Japan the week before. Apocalypse is set …

Epic's high profile engine continues to charm mobile developers

Ben Cousins, the general manager of EA’s free-to-play division Easy Studios, has lashed out the high price business model that continues to boss the console market. I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60," he told Rock Paper Shotgun. …

Apple has finally confirmed its UK prices for the iPad 2 ahead of the device’s official UK launch this Friday (March 25th). As was exclusively revealed by MCV’s sister site PCR this morning, the launch has been pushed back until 5pm on Friday thanks to a national shipping error. Prices …

Call of Duty studio hires former Machinima man as community manager

Hideki Konno insists Nintendo has no plans to join the low pricepoint gaming model

Dragon Age fans have accused Electronic Arts and BioWare of hiding controversial DRM measures in their latest release. According to anti-DRM consumer watchdog Reclaim Your Game, the recently released Dragon Age II contains the SecuROM-related Sony Release Control and have protested that the game’s developer and publisher failed to inform …

A survey from the UK arm of retailer Best Buy has claimed that 48 per cent of Brits still feel that home-based 3D tech is too expensive. TechRadar reports that in addition, just 16 per cent have ever experienced 3D technology in the home, though 70 per cent have had …