MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo has a huge mainstream audience in its sights with the 3DS. It says that 85 per cent of the UK will have seen its TV ads three times in the run up to launch, while almost half a million will have had time to go hands on with the …

The 3DS arrives just in time. For retailers and publishers, a new launch and all the associated excitement is much needed. For Nintendo, still riding a six-year wave of DS, it’s an expansion for its most successful platform. And for consumers, it’s quite the cultural touch-point. 3D has blossomed into …

It’s official: 3DS will have the most successful launch of any console yet in the UK. How do we know? Pre-orders. Nintendo’s machine has already been pre-sold more times in the UK than the Wii, and is on course to surpass 100,000 come launch on March 25th. The format-holder confirmed …

SCEE President Andrew House wants to sell PSN games on the High Street. Microsoft is already active in this space: GAME started selling XBLA titles in-store two weeks ago. We actually already have the same programme in place with GameStop in the US,” he told MCV. We would like to work …

Studio insists its previous confirmation of rumour was, in fact, 'a joke'

Too busy to keep up with all the thrills and spills? Develop has everything you need in a neat package

Less than two years after it rose from the ashes of former High Street giant Woolworths, rumours are circulating that the chain might be heading for trouble. Retail Week reports that the 17 store chain, which is headed up by Woolworths’ former head of store and concession development Andy Latham, …

HTML5 engine pioneer Rocket Pack now a subsidiary of Hollywood entertainment giant

We speak to the firm that plans to turn your life into a game

With 75m downloads, you’d be forgiven for thinking that smash hit game Angry Birds is on the verge of hitting its limit. But Finnish developer Rovio, which created the game and has grown it into a massive franchise over the last year, says much more is to come. Including not …