MCV/DEVELOP News, events, research and jobs from the games industry

Lessons learnt after humble beginnings, says Home exec

Global brand consultancy firm Interbrand has found that Apple successfully placed its leading products such as the iPad, Mac and iPod into 30 per cent of the top grossing films in the US in 2010. Movies to feature the brand included Toy Story 3, Kick Ass and The Other Guys. …

Future Publishing is seriously considering making a bid for the BBC Magazine portfolio, which includes the likes of Radio Times and Top Gear. That’s according to The Guardian, which claims that the Bath-based company "has been actively involved in the sales process surrounding BBC Magazines" though understands that the final …

Social and mobile games studio looking to expand

Apple to host San Francisco event March 2nd, reports claim

California outfit to develop Facebook and mobile titles

Firm looking to fund, co-develop and publish promising titles

Sony’s PlayStation Home is two years old. That’s a success in itself, but perhaps the service’s biggest accomplishment is how successfully it has overcome the initial cynicism and flourished into a money making business. "From a business point of view, virtual items and microtransactions… it just works," Home’s platform director …

Retailer GAME has expanded its ‘Play Now/Trade Later’ offer to two of this Friday’s biggest releases. The chain will allow consumers to pick up either Sony’s or EA’s title for 39.99. In return, they will be guaranteed a trade-in price of 35 if they return the game to any GAME …

Analyst firm wants to partner with fellow members