MCV/DEVELOP News, events, research and jobs from the games industry

GAME Group CEO Ian Shepherd has emphasised the often underestimated importance of its Reward Card loyalty programme. It’s a scheme that formed a central part of GAME’s Strategic Update earlier this morning. "The ability to take a customer on a journey from buying a console to buying a game to …

In a presentation entitled "Dedicated to Gaming", GAME Group CEO Ian Shepherd has outlined his strategy for growth in the coming years, claiming that the specialist games retailer will not succumb to the same problems that have beset other entertainment sectors. "The games market is different to books, DVD and …

The market for new triple-A titles would be diminished were it not for the pre-owned sector, GAME Group CEO Ian Shepherd has claimed. "The existence of pre-owned makes the new market bigger," he said at today’s strategy briefing. "It makes it more affordable, reduces the total cost of ownership. However, …

UK retailer GAME has said that sales of accessories in its stores account for around a third of the total accessories market across the regions in which it operates. But interestingly for the Group, around 30 per cent of those sales are of its own label accessories. GAME currently has …

GAME Group CEO Ian Shepherd has outlined the company’s Strategic Update in which he has expressed his intention to triple the Group’s online and digital revenue from 100m to 300m by 2013. The exec said that recent behind the scenes investment in GAME’s digital infrastructure will start to become apparent …

Publisher lauds the silent success of the freemium model

Publisher boss admits fall from grace but believes the firm is rising fast

Official Xbox Magazine has been forced to delay its unveiling of a secret Xbox 360 revamp of a major blockbuster game. The Next Month page in the latest issue of OXM promises details on how one of the best games ever made” will be reborn” on the console, but the …

More than 100,000 people have registered to take part in the beta of APB Reloaded. The figure was revealed by developer Reloaded Productions’ boss Bjorn Book-Larsson on the game’s official blog, who added that this has topped his team’s original expectations. The studio is aiming to launch the closed beta …

Australia will continue to go without an R18+ age rating for video games after a meeting concerning the certificate was delayed. In December Australia’s state attorney-generals agreed to draft guidelines for the introduction of an R18+ certificate for games by March 4th. This date has now been delayed due to …