Activision: We’ve had to make some difficult decisions

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

Read More »

OPINION: Manufacturing. Replenishment. Fulfilment. Logistics.

Distribution is filled with lots of boring, un-sexy words that can make you ignore what is often the literal pulse of games retail. Manufacturing. Replenishment. Fulfilment. Logistics. That’s our veins, arteries, capillaries, and aorta. They keep the games blood of goods moving around the retail circulation system. But give UK …

Read More »

Sony DADC speeds in as new distribution choice

A major new option in games distribution has emerged, and you already know its name: Sony DADC. The company best known for manufacturing PC and PlayStation games this week told MCV it is now offering primary distribution services to publishers and developers. DADC will flex the muscle of its already-established disc …

Read More »

GAME selling Test Drive for £5

Retailer GAME is offering a guaranteed trade-in offer on Namco Bandai’s Test Drive Unlimited 2 that effectively means gamers can obtain the title for just 5. Any customer who buys the game for 39.99 on either Xbox 360 or PS3 will be entitled to trade the game in for 35 …

Read More »

Black Ops DLC dated on PS3

Having arrived on Xbox 360 on February 1st, Call of Duty: Black Ops’ first DLC release First Strike will hit PS3 on March. The reason for the delay is the deal struck between Microsoft and Activision last year that will see all Call of Duty DLC enjoy a period of …

Read More »

Events