EA’s Shift set for NFS IP spin-off

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …

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Vaizey promises to promote games to Treasury

Ed Vaizey has vowed to help games firms engage directly with different Parliamentary divisions after his department was given sole responsibility for the industry. It was announced last week that the Department for Culture, Media and Sport will now handle everything to do with the interactive entertainment sector, while the …

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INTERVIEW: Geoffroy Sardin

I expect that from time-to-time, Activision’s Bobby Kotick and EA’s John Riccitiello will cast an envious eye over Ubisoft. Here is a publisher that doesn’t have a FIFA or a Call of Duty in its repertoire, but has still managed to become the Wii’s most successful third-party publisher. The likes …

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UKIE welcomes Livingstone-Hope review

Official UK video games trade body UKIE has welcomed the recommendations of today’s Livingstone-Hope skills review. The UK has a heritage in developing video games that we can be very proud of," UKIE director general Michael Rawlinson stated. "However, if we are to continue to produce world-class interactive entertainment we …

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Birmingham City Uni runs dev ‘finishing schools’

Birmingham City University is to run several Gamer Camp ‘finishing school’ courses at its NTI Birmingham city-centre development facility. The three courses, called Nano, Mini and Pro, are full-time commitments for accepted development students looking secure a job as artists or programmers in the games industry. They are overseen by …

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