MCV/DEVELOP News, events, research and jobs from the games industry

Online retailer ShopTo.Net has run its first ever TV advertisement. The firm teamed up with Ubisoft for the Assassin’s Creed: Brotherhood TV ad, promoting the fact consumers can buy it from the retailer for 32.85. The ads ran in the week running up to the release of the game (Friday …

A special version of the Nintendo DSi will go on sale in the US on November 26th available in either orange or green. The SKU also includes a copy of Mario Party DS and comes with a suggested retail price of $149.99. It launches in time for US sales day …

Platform holder Microsoft has outlined its reasoning behind its blanket ban on the use of the swastika in the multiplayer mode of Call of Duty: Black Ops. The online element of the game allows users to personalise their own badges. So detailed are the tools that the possibilities are endless. …

In-game ads firmâ??s vice president of Europe leaves to pursue other interests

Speakers and delegates head north for the second one-day Develop Conference

The cost of making a 3D game for Nintendo’s 3DS is significantly higher than doing the same on either the DS or PSP, production studio Marvelous Entertainment has claimed. 1UP reports that the company estimates that the cost of making a 3DS comes in at between $600k and $1.8m. By …

IGA Worldwide has announced that Ed Bartlett has left the company. He leaves his position as vice president for Europe at the in-game advertising firm to pursue other interests. During his time at IGA, he secured deals with leading publishers such as EA, Valve, Codemasters, Sega and Atari, and helped …

As well as claiming second spot in the UKIE GfK Chart-Track All Formats Top 40 this week, Ubisoft’s Assassin’s Creed: Brotherhood has also claimed a new record for the series. With sales of over 200,000 units in its first week, Brotherhood can officially lay claim to enjoying the strongest ever …

Ruffian Games' Billy Thomson looks at cloud gaming and the future

Less than two years after it was released on Xbox 360, Microsoft has announced that it is to close many of its dedicated support features for strategy title Halo Wars. Specifically, the next title update for the game will implement measures designed to accommodate the closure of the HaloWars.com website. …