MCV/DEVELOP News, events, research and jobs from the games industry

Publisher Ubisoft will spend big to turn its Raving Rabbids series into one of the industry’s biggest kids brands. The firm is shelling out 1m to promote upcoming game Raving Rabbids Travel In Time, as well as the range of Rabbids toys, figurines and even an upcoming TV show. The …

British studio given tight deadline with game to launch next spring

Indie Games Winter Uprising â??fighting back against mediocrity and lamenessâ??

No cuts despite crisis sale, rep confirms

EA has announced that Need for Speed: Shift 2 Unleashed will be released on Xbox 360, PS3 and PC next spring. The announcement comes just days ahead of the arrival of Criterion’s first stab at a Need for Speed title, called Hot Pursuit, arrives at UK retail on Friday. The …

The studio behind a controversial Iraq war game still hopes to bring the project to market despite it already having caused a vehement public backlash and a cancelled publishing deal. The game caused a bit of a stir upon its first reveal in 2009, forcing then-publisher Konami to drop it …

Publishers and retailers must get together and figure out a way of working together to tackle the dual problem of pre-owned and digital retail, Codemasters CEO Rod Cousens has stated. Pre-owned is regarded by a threat by publishers as they don’t see any returns from sales of used games – …

Atomic boss still believes Six Days in Fallujah is credible

The world’s most successful home console still holds a commanding position in Japanese homes, according to a survey conducted by CESA on the last day of this year’s Tokyo Game Show. VG247 reports that 70 per cent of respondents still said the decade old machine was amongst their most played, …

Any game can sell well on Wii, as long as it’s supported well by publishers, Nintendo has told MCV. The statement comes as games firms prepare to launch a core-focused Wii title every week in the run-up to Christmas. The console has struggled to shed the stigma of being a …