Microsoft denies Kinect ad targeting claims

Xbox 360 Kinect will not use any of the information it gathers about players or their environments to create targeted advertising, the platform holder has stated. The rebuttal came after Xbox COO and CFO Dennis Durkin talked up the potential commercial benefits to investors at the BMO Capital Markets conference. …

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Transformers: Cybertron sequel confirmed

Activision and Hasbro are working on a sequel to Transformers: War for Cybertron. The game was announced during Hasbro’s Investors Day and is currently due for release in 2012. It will follow on from the original High Moon Studios title that was released for PS3, Xbox 360, PC, Wii and …

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UKIE: UK boom means 1 in 3 is now a gamer

Last week was the biggest-grossing week ever for the UK games market – with 113.8m made in seven days. And the extra effect of this market boom? There are more gamers over here than ever before. According to UKIE, now one in three people in the UK is a gamer. …

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UK CHARTS: COD and Kinect storm listings

A record-breaking performance from Call of Duty: Black Ops has seen it rocket to the top of the UKIE GfK Chart-Track All Formats Top 40 this week. However, the new COD wasn’t the only new release on the market this week – there was the little matter of Microsoft’s Kinect …

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Black Ops helps UK to £113.8m record-breaker

Sales of 2m units in its first five days on release has seen Call of Duty: Black Ops shatter UK sales records and effortlessly claim the position of UKIE GfK Chart-Track All Formats No.1. The numbers represent an estimated revenue of 81.9m. The numbers are 13 per cent better than …

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Analysts split on PS3/360 battle

The jury is divided on how the fortunes of both PS3 and Xbox 360 will pan out over the course of the next 12 to 24 months. Some believe that Kinect will prove the catalyst for Xbox 360 to reduce PS3’s charge and extend Microsoft’s sales lead over its predecessor. …

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Hello, Number 10?

What a joke! I’m not talking tax breaks. Just hours before his talk, one of Vaizey’s bosses – y’know, the Prime Minister – unveiled plans to invest in an East London ‘UK Silicon Valley’. But the focus was on attracting big foreign companies like Google and Intel to invest in …

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Kotick criticises EAs Project $10

The cash-strapped core gamer has found an unexpected ally in the rally against Project $10 – Activision’s Bobby Kotick. Publishers such as EA, THQ, Microsoft and many more are increasingly choosing to includes DLC codes with their new releases. These can be redeemed against additional in-game content or are sometimes …

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