Latest Xbox update blocks piracy

It looks as if the recent update to the Xbox 360 UI was more than simply preparation for the arrival of Kinect – it’s also dealt a big blow to the piracy community on the console. Xbox 360 piracy typically works by altering the firmware for the internal DVD drive, …

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UK dev workforce falls 9%

A stabbing wake-up call was dealt to the UK games industry today with new independent data revealing that the sector’s workforce has contracted by nearly nine per cent since 2008. The extraordinary rate of decline – revealed for the first time in the latest issue of Develop – represents thousands …

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The busiest 48 hours in UK games retail history

Tuesday and Wednesday next week just might be the most lucrative two days in games retail history. On Tuesday, November 9th Activision will launch Call of Duty: Black Ops – the follow-up to the UK’s biggest selling game. The very next day Kinect for Xbox 360 hits shelves – complete …

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Spend it like Beckham

EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …

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