Fable III gets new purchase incentives

Fable III has become the latest title to encourage gamers to buy new rather the pre-owned by offering exclusive DLC. Xbox 360 owners who pick up a brand new copy of Peter Molyneux’s latest fantasy epic will find a code for a range of in-game items inserted into the box, …

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OPINION: Nintendo’s new marketing

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing. Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads …

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Cousens completes London Games Conference line-up

16 of the brightest minds in video games will convene at next month’s London Games Conference. They’ll be there to discuss ‘Survival and Profit in a Changing Industry’, as the event focuses on new revenue models and routes to market for both new and established companies. Codemasters CEO Rod Cousens …

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Revamp for Games for Windows Live

The Games For Windows Live Marketplace will be revamped next month. As well as an aesthetic redesign, the service will be receiving a host of new features, including an Xbox Live-style Deal of the Week, pre-order incentives and more, according to Joystiq. Microsoft group product manager Peter Orullian also told …

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Move sells 1m in US

Sony has announced that PlayStation Move has sold one million units in its first month in the US. The company’s president and CEO of Sony Computer Entertainment of America Jack Tretton has said demand for the new motion controller is far outstripping supply, according to Reuters. Production for the device …

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Molyneuxs digital dream

Almost a year after Fable II, Microsoft and Lionhead re-released the game in episodic chunks over Xbox Live. And the game’s creative director Peter Molyneux feels digital is the way to reach an even broader audience. Retail will get you to 70 or 80 per cent of the people who …

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GamesAid charities unveiled

Industry charity GamesAid has selected the five charities that will receive a donation of 20,000 each. The number is a 76 per cent increase in donations year-on-year. The five charities are Action for Kids, Special Effect, The Willow Foundation, Families Need Fathers and Volunteer Centre Sutton: MAPS. The 20,000 donations …

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