MCV/DEVELOP News, events, research and jobs from the games industry

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing. Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads …

16 of the brightest minds in video games will convene at next month’s London Games Conference. They’ll be there to discuss ‘Survival and Profit in a Changing Industry’, as the event focuses on new revenue models and routes to market for both new and established companies. Codemasters CEO Rod Cousens …

The Games For Windows Live Marketplace will be revamped next month. As well as an aesthetic redesign, the service will be receiving a host of new features, including an Xbox Live-style Deal of the Week, pre-order incentives and more, according to Joystiq. Microsoft group product manager Peter Orullian also told …

Talks between the two underway, says the Osaka studioâ??s executive producer

Sony has announced that PlayStation Move has sold one million units in its first month in the US. The company’s president and CEO of Sony Computer Entertainment of America Jack Tretton has said demand for the new motion controller is far outstripping supply, according to Reuters. Production for the device …

Almost a year after Fable II, Microsoft and Lionhead re-released the game in episodic chunks over Xbox Live. And the game’s creative director Peter Molyneux feels digital is the way to reach an even broader audience. Retail will get you to 70 or 80 per cent of the people who …

Platinum Gamesâ?? executive producer on the Sega deal, Vanquish, and sticking with new IP

Industry charity GamesAid has selected the five charities that will receive a donation of 20,000 each. The number is a 76 per cent increase in donations year-on-year. The five charities are Action for Kids, Special Effect, The Willow Foundation, Families Need Fathers and Volunteer Centre Sutton: MAPS. The 20,000 donations …

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream. As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market …

The staff at GAME in Guildford will serve a rather surprising customer on Friday, October 29th. They may not know who he is, but you will. It’s development legend Peter Molyneux, and he is there to buy his own video game, Fable III. Molyneux performs this ritual every time one …