MCV/DEVELOP News, events, research and jobs from the games industry

The new Your Shape will be supported by a 1.2m campaign when the Kinect game launches next month. Advertisements for Your Shape: Fitness Evolved will run from November to January online, on TV and in print, in a bid to attract a mainstream audience. The title will be backed by advertorials …

Grainger Games will open up to five more stores this year after unveiling its 40th outlet three months early. The retailer has launched 17 stores in the past six months, and the firm’s sales director Phil Moore says Grainger’s operations team has the capability to open three shops a week. …

Developer Visceral Games has announced that North American customers who pre-order Dead Space 2 will be entitled to download digital-only prequel Dead Space Ignition for free.Announced in July and set for release on October 13th, Ignition will otherwise cost $5 on PSN or 400 MSP on Xbox Live. EA will …

Phil Spencer confident of motion control for all

With less than a month to go until Call of Duty: Black Ops is released worldwide on November 9th, Activision has confirmed that brand new trailer will be aired on British TV tomorrow night. It will be screened in the half time break of the England vs Montenegro European Championship …

Rovio talks about its secret formula for an iPhone hit

The recent chart collaboration between now reunited Take That stars Robbie Williams and Gary Barlow has been named as the 26th track to feature on Nordic Games’ upcoming We Sing Robbie Williams. Shame hit the headlines after becoming the first song to feature the once warring pop icons in 15 …

MCV’s sister magazine Develop is heading towards its tenth birthday with both online and print circulations at their highest ever levels. According to Google Analytics, online readership for www.develop-online.net has increased by 34 per cent year-on-year. Monthly uniques in September alone were 108,052, with page views at 268,715. Print readership …

Nintendo has announced that the red 25th Anniversary Mario Wii announced for Japan last week will also be getting a UK release. The SKU, which includes a red Wii console, red WiiMote Plus, a copy of New Super Mario Bros Wii, Wii Sports and a digital copy of Donkey Kong …

Triple-win for QA and consultancy outfit at Develop's inaugural soccer event