MCV/DEVELOP News, events, research and jobs from the games industry

Aaron Lee ponders the merits of educational titles with a social hook

Pop icon and former Spice Girl Mel B will be at GAME’s flagship London store at Oxford Circus this Sunday to promote her new Wii title Get Fit With Mel B. Mel B will be on site from 14:00 to sign autographs and demonstrate the game. We’re delighted to welcome …

They say it’s the first 90 days of any new business or job that really tests its leader. Coincidentally, when GAME detailed its interim financials last week, it was 90 days exactly since new CEO Ian Shepherd stepped in to replace Lisa Morgan, who left in April. So talk about …

They say it’s the first 90 days of any new business or job that really tests its leader. Coincidentally, when GAME detailed its interim financials last week, it was 90 days exactly since new CEO Ian Shepherd stepped in to replace Lisa Morgan, who left in April. So talk about …

EA says it will spend more on marketing FIFA 11 in the coming weeks than it did in the build-up to the best-selling football title. FIFA 11 sold 821,000 units in its first week on sale, raking in 28.93 million. In terms of units it sold 21 per cent more …

The mood at camp PlayStation has changed. It’s subtle, almost imperceptible, but speak to any of its execs now and they are confident and assured. They are no longer facing the crisis of confidence that surrounded the firm when the once-expensive PS3 first arrived and was suffering from the clichd …

Codemasters’ decision to drop subscription charges from Lord of the Rings Online and switch to microtransactions has been a big success for the game. Since making the switch, which was announced in June, developer Turbine says that revenues for the game have doubled. In addition, a million new accounts have …

What’s most interesting is the context around the game’s arrival at UK retail in 2010. The supermarkets were, as ever, the noisiest promoters of the game. What always makes sense as, Wii aside, you don’t get more mass market than FIFA. But there were no quick cut-price deals this year; …

We breakdown EA's abstract create-'em-up

FIFA had its largest launch ever this week, and the third largest of any game in the UK. Well done EA, pats on the backs for everyone, yes yes. But as night follows day, No.1s follow FIFA. What’s most interesting is the context around the game’s arrival at UK retail …