MCV/DEVELOP News, events, research and jobs from the games industry

Brand Licensing Europe kicks off on Tuesday, September 28th at London’s Olympia and runs to Thursday, September 30th. Free registrations are available at www.brandlicensing.eu.Licensing has become a crucial part of the video game industry in several ways. First off, games based on licences account for at least half of all …

Activision is determined to make DJ Hero 2 a major seller, and is giving away the original game in order to do so. Peter Royea, the man in charge of the Hero brand, says the music sequel is his No.1 priority this Christmas. The company says giving away the original …

Ubisoft has revealed its blockbuster marketing plans for Just Dance 2 and Michael Jackson: The Experience. The publisher will target the broad audience already captured by previous best-sellers Just Dance and Dance on Broadway. We are planning on spending big this Christmas on our key dance titles,” said Ubisoft’s group …

Square Enix has beefed up its merchandising offer in the UK – with designs on selling toys and figures through all major retailers. The firm established an in-house toys and merchandise offer five years ago, but only last year brought it to Europe, with a range of products rolling out …

A chat with Unity's CCO about the new engine

CEO Helgason says the tech proves â??we can move faster than the restâ??

Activision CEO suggests the Infinity Ward founders used the company for personal gain

It’s something of a chicken and egg thing”. That’s the challenge that Microsoft faces with the Kinect motion camera, according to EA’s European senior VP Jens Uwe Intat. Specifically, the exec thinks that relying on conversation of existing IP and game types to push the appeal of Kinect is a …

ShopTo.net has recorded its single biggest weekly share of the games market in the last 12 months. The retailer recorded a 183 per cent increase in its share of the market compared to the same week in 2009. Chart-Track shows that the market is down 15.6 per cent year-on-year. ShopTo.net …

Bobby Kotick likes Kinect, but he does have one concern with it. For a boss famed for his sharp business sense and sharp attention to profits, can you imagine what that is? With Kinect – I love the idea, but Microsoft has got to get the price down,” he told …