Move can capture Wii audience, EA says

Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii audience deeper into the games market. When asked by MCV if PlayStation Move can convert the Wii’s audience, EA’s European …

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EA says PS3 can catch Xbox 360

After what even Sony admits as being a slow start across the globe, the PS3 has finally found its stride and is quickly catching up on its console rivals in the sales race – and EA reckons it could yet catch Xbox 360 in the UK hardware market. We could …

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EA: FIFA clearly superior to PES

While Konami’s PES 2011 looks to greatly improve on last year’s effort, publishing rival EA believes that FIFA 11 will help the company increase its market share in the sector even further. Over the last couple of years, FIFA has been an excellent performer and we continue to grow market …

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INTERVIEW: EA

EA has had a really good year in Europe in terms of market share. What were the key drivers?We had an excellent start to the year. Army of Two, Dante’s Inferno and in particular Battlefield: Bad Company 2 sold really well. It shows our strategy to focus on fewer, bigger …

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