MCV/DEVELOP News, events, research and jobs from the games industry

EA wants to turn Sports Active 2 into a major global fitness sensation – and has David Beckham on board to achieve that goal. The publisher has told MCV that it is broadening the franchise’s reach by launching the title on multiple platforms and combining it with a marketing campaign …

A new headset that lets gamers listen to multiplayer voice chat and game audio is heading to market. Accessories firm I-Globe is targeting FPS nuts and fans of Halo: Reach, Medal of Honor and Call of Duty with its GX1 and GP1 Gaming Headsets. The GX1 Gaming Headset for Xbox …

Redundant staff from insolvent studio The Games Company joins Kalypsoâ??s new outfit Noumena

Guitar Hero: Warriors of Rock will outsell last year’s installment in the series, Activision has told MCV. Last year Guitar Hero 5 went straight to the top of the UK All Formats Top 40, ahead of rival The Beatles: Rock Band. Activision believes the latest title, released this Friday, will …

In an interview with MCV concerning the BBC’s new focus on video gaming, BBC Worldwide’s vice president for digital entertainment Robert Nashak has singled out Microsoft’s Alan Wake for particular praise. It is interesting you mention Alan Wake,” Nashak told MCV. Recently the TV people came to me and said …

It was in January when BBC Worldwide told MCV that it was returning to games. Back then it was little more than an ambition, a plan to make a British institution relevant in a sector it had previously turned away from. The problem was it didn’t have anyone in-house that …

Internet powerhouse and social networking leader Facebook has outlined a range of initiatives that it hopes will arrest the slowdown of gaming growth on the website. Privacy concerns have lead to a tightening of security restrictions on the network, which in turn has stunted titles’ ability to spread the word …

There’s nothing like the release of a high-profile console football title to get the competitive pricing juices flowing, and the upcoming arrival of both FIFA 11 and PES 2011 has got the ball rolling. Having aggressively slashed the price of this Friday’s F1 2010 last week, online UK indie Gameseek …

Viral messages to return, but only to those who play games on the social network

Publisher Atari has announced the appointment of Alexander Chung as its senior director of digital strategy and distribution for its North America operations. Chung will oversee the company’s PC and casual games distribution strategy in the region and will report to president Jim Wilson. His previous employers include The Walt …