FIFA and PES demos tomorrow

Konami has confirmed that the Pro Evolution Soccer 2011 demo will be released on multiple platforms tomorrow – the same day as EA releases its first public FIFA 11 taster. Great news,” UK PES team leader Jon Murphy revealed on Twitter. Xbox 360 demo confirmed for the 15th September alongside …

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COD makes you quick

Cognitive scientists from the University of Rochester have discovered that playing action video games trains people to make the right decisions faster. In an upcoming study in the journal Current Biology, researchers Daphne Bavelier, Alexandre Pouget, and C. Shawn Green report that video games could provide a potent training regimen …

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Eutechnyx reveals racing MMO

Longstanding UK independent Eutechnyx may have struck oil in the uncharted free-to-play MMO market. The Gateshead based studio is building a slick racing game that can be played in web browsers – and crucially, is ringed by an online community for full-time petrolheads. Named Auto Club Revolution, Eutechnyx says the …

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Atari appoints new dev VP

Turbulent publisher Atari has announced the appointment of John Hayase as its senior vice president of product development. He joins from Sony Online Entertainment where he served as executive director of development and studio head, working on titles such as EverQuest and Free Realms. His job will see him overseeing …

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Steam introduces pre-pay option

A new payment option has been quietly rolled out onto Valve’s digital distribution portal Steam that allows users to pay money into their accounts to be used at a later date. Funds can be added in 4, 8, 18, 35 and 70 increments and can be spent against any item …

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Study backs in-game ad effectiveness

A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in household spend on the product of 24 per cent. The report isolated households that had purchased either NHL 09/10, NBA …

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