Need For Speed World tops 1m users

More than one million users are playing EA’s Need For Speed World. The online-only racer went live in late July and attracted racing fans with a new MMO-style take on the Need For Speed series. EA is celebrating the game’s accomplishment by opening its content to all players. As of …

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Multi-SKU strategy boosts FIFA brand

The flood of FIFA games released this year means FIFA 11 could attract the largest audience in the series’ history. In addition to strong sales of FIFA 10, the brand has benefited from the release of 2010 FIFA World Cup South Africa, Facebook game FIFA Superstars and the PC-only FIFA Online. …

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MS spends more on Reach than Halo 3

Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game. And to help it along its way, Microsoft is putting more of its marketing spend behind Reach than it did for 2007’s Halo 3. A huge mainstream marketing campaign will see the title promoted …

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OPINION: The format wars return

The trade will be treated to a good old fashioned format war next week when Sony steps into the motion controller ring – toe-to-toe with Nintendo, and two months before Microsoft’s Kinect debuts. It’s been a long time coming. For ages the Wii’s controller has been its unchallenged point of …

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RUSE wins over critics

The reviews are in and new IP RUSE has been given a thumbs up by the critics. Eurogamer, Edge, Videogamer IGN and GamesTM have all given the title an 8 out of 10, while CVG has given the game an 8.3. The highest score came from Gamesmaster, which awarded the …

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