MCV/DEVELOP News, events, research and jobs from the games industry

As part of the special unveiling for the association-formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time UK looked beyond tax breaks in its relations with government. Instead, new organisation UKIE said the trade must find positive ways to underline that the games industry …

Studio charm offensive begins for games industry association

Rawlinson: The games business is no longer made up of isolated components

ELSPA brand retired as revamp is detailed; organisation pushes wider remit

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …

Competitors hoping to release alternatives to Kinect will find it very difficult to replicate the advances found in the software powering the device, Microsoft has stated. "I think what we’ve done with the software is something that’s really hard to pull off," Microsoft Game Studios’ head Kinect designer Kudo Tsunoda …

The legions of fans continuing the play the online segments of titles such as Modern Warfare 2, Bad Company 2, Gears of War 2, Halo 3 and FIFA 10 remains the main reason why the global games industry continues to suffer year-on-year sales declines, according to analyst Michael Pachter. Furthermore, …

Zenimax owned publisher Bethesda Softworks has announced that that it is to open a new Benelux office in Eindhoven. The new base of operations will oversee sales and marketing throughout The Netherlands, Belgium and Luxemburg. It will be headed by new territory general manager Menno Eijck, who most recently served …

The Xbox 360 version of PopCap’s successful desktop defence title Plants vs Zombies will be released on XBL tomorrow (September 8th) for 1200 Microsoft Points – which is around 10. PopCap also confirmed retail versions of Zuma and Peggle will hit stores later this year. Plants vs Zombies on Xbox …

Consumers looking to get involved in the PlayStation Move experience but not intending to pick up the Move Starter Pack will be able to download demos of a number of Move-compatible titles over PSN. The news comes from the US PlayStation forum where the platform holder states: Most of the …