Fears grow over PS Jailbreak

Though its validity remains unproved for the time being, the first retailer to sell what is being marketed as the first genuine method that allows the playing of pirated games on PS3 has insisted that the product is very real. Speaking to Kotaku, Australian retailer OzModChips has posted a number …

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Namco spending big on Enslaved launch

Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West. And yes, that includes the money it spent on last year’s blockbuster brawler, Tekken 6. TV advertising is planned, while a huge print and online marketing campaign has already begun. …

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Square expects No.1 for Kane & Lynch 2

Kane & Lynch 2: Dog Days will go straight to No.1 having arrived at UK retail today. That’s according to Square Enix’s UK marketing director Jon Brooke, who is confident the game will also be a chart regular for the next four months at least. I expect Kane & Lynch …

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Edinburgh Interactive examines gaming’s future

Edinburgh Interactive kicks off in just a matter of days – and the event promises to lift the lid on what’s next for the games industry. Taking place from midday Wednesday, August 25th to Thursday, August 26th, the event features key speakers from SCEE (Ray Maguire), Square Enix (Ian Livingstone), …

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PREVIEW: Edinburgh Interactive

NEED TO KNOW Edinburgh InteractiveWednesday, August 25th to Thursday, August 26thwww.edinburghinteractivefestival.co.ukVenue: Edinburgh Filmhouse, 88 Lothian Road, Edinburgh, EH3 9BZ175 + VAT for a ticket, discounts for ELSPA and Tiga membersRegistration Hotline: +44 (0)1462 490609 FESTIVAL ACTIVITIES ScreeningsWhile the conference proper takes place across two days at the Edinburgh Filmhouse, the …

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Xbox 360 Industry Quiz returns

The next MCV/Xbox 360 Industry Quiz will take place on Thursday, 23rd September – and some of the market’s leading retailers and media brands have already entered teams. The top prize, courtesy of long-standing event sponsor Microsoft, will be a brand new Xbox 360 250GB for each member of the …

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