Metroid boasts big marketing assault

The Metroid franchise makes a dramatic return next month and is backed by a substantial marketing spend. Nintendo is preparing extensive promotions to ensure the upcoming Wii title Metroid: Other M matches the success of its acclaimed predecessors when it hits shelves on September 3rd. The build-up to the game’s …

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GMAs get Greased up for 2010

505 will once again host the drinks reception at the Games Media Awards – this year theming the pre-awards bash around its forthcoming Grease game. The publisher has been a long-term supporter of the event, which annually recognises the best in specialist and mainstream games media, in print and online. …

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The Machinarium Pirate Amnesty

Amanita Design, the widely applauded Czechoslovakian adventure games studio, is calling for amnesty after its most recent title has been reportedly stung by widespread piracy. The studio’s official website – where Machinarium was being sold at $20 – has announced the game will retail at $5 until Thursday August 12th. …

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Marc Spence to leave Best Buy UK

Best Buy’s entertainment boss Marc Spence will leave the electronics retailer on Friday, August 27th. Spence oversaw the launch of Best Buy in Europe and developed the firm’s entertainment departments – which included large video game demonstration areas and a pre-owned range. During his UK retail career, Spence has worked …

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Neversoft: We lost our souls

Neversoft lost its soul and spark in the pursuit of chart success, according to one of its senior staff. Guitar Hero project director Brian Bright described the mood at Neversoft in the last two years – a period which saw the team chase fame in the face of Rock Band, …

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iPhone hardware boss departs

The man in charge of iPhone hardware design at US tech company Apple has left the company, it has been confirmed. What’s less certain, however, is whether or not Mark Papermaster left of his own accord or was forced out by Apple in the fallout of ‘antennagate’. Apple itself has …

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