Kinect paves way for expansion beyond the core

On the face of it Microsoft’s 129.99 RRP for Kinect suggests that the company may not be chasing the family market so much as striving to further monetise its existing Xbox 360 userbase. But the European VP of interactive entertainment business Chris Lewis has insisted to MCV that Kinect remains …

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Low £39.99 RRP for Kinect games

Games for the Xbox 360 Kinect controller will be priced slightly cheaper than ‘core’ games, Microsoft has confirmed. Yesterday, the format-holder announced that it will be offering the standalone camera device for 129.99 bundled with Kinect Adventures – a price many see as costly compared to the price of the …

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RETAIL BIZ: Out This Week

CLICK HERE FOR MCV’S COMPREHENSIVE AND FULLY UPDATED RELEASE SCHEDULE. The soft trickle of new release continues this week with the debut of a long-awaited DS exclusive. Square Enix’s Dragon Quest IX: Sentinels of the Starry Sky is the ninth mainstay entry in the long-running RPG series and the first …

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Lewis defends Kinect RRP

As the industry continues to digest the 129.99 RRP placed upon Xbox 360 Kinect by Microsoft, its European VP of interactive entertainment business Chris Lewis has defended the decision to aim high with its pricing strategy. We researched it heavily,” he told MCV. As with most things, we do massive …

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Charity can boost games profile

UK charity GamesAid can help improve the perception of the entire games industry, says trustee Ian Livingstone.His claim comes as the UK organisation opens nominations for new charities. He told MCV: We need to raise a lot more money, give it to people who need it and represent an industry …

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EA reveals Alice and Spore sequels

Further to the announcements of Fight Night Champion and Kingdoms of Amalur: Reckoning earlier today, EA has revealed two further brand new titles – Alice: Madness Returns and Darkspore. The first, a sequel to the cult PC title, is a new game from developer American McGee. Vaguely reminiscent of Disney’s …

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GAME: Kinect excites customers

Leading games retailer GAME has unsurprisingly welcomed Microsoft’s announcement that it is aiming high by giving the Xbox 360 motion camera Kinect a high-end RRP of 129.99 in the UK. At E3 in June, we were lucky enough to play with Kinect and can say that it truly is ground-breaking …

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ANALYSIS: Game store count

The games retail market is going through a shift. Over the past 12 months, specialist retailers have been declining – with 115 game or entertainment shops closing its doors. In contrast, supermarkets have opened 343 outlets over the same period. The information comes part of MCV’s research into the 14 …

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