MCV/DEVELOP News, events, research and jobs from the games industry

Danny Bilson, the VP of core games at publisher THQ, has questioned whether the huge costs of TV marketing can still be justified in the increasingly multimedia dominated world of the modern games industry. Publishers such as EA and Ubisoft have in recent times made big-noise about high-profile TV spends …

Rick Gibson on why Appleâ??s U-turn on freemium, in-app purchasing has revitalised the iPhone business

One thing I have to do, and it’s my job, and my development team’s job, and my marketing team’s job, is make you not want to trade the game in.” Those are the words of EA Sports boss Peter Moore. The publisher has been one of the leading lights in …

EA Sports boss sticks up for the publisherâ??s Online Pass, says gamers understand the implications of second hand

Having arrived in a number of key global markets last Thursday, the first hackers to have jailbroken the iPhone 4 are already boasting online. Jailbreaking is the term used for circumventing Apple’s software security measures. A jailbroken handset will run custom code and programmes that are not made by Apple …

Japanese publisher Capcom has confirmed that the hotly tipped zombie-themed action outing Dead Rising 2 has seen its US and European release delayed. The game is now scheduled to arrive on European shelves on October 1st – a month later than was initially planned. It will hit US shelves a …

Warner Bros Interactive has finally conjured up the spot of magic needed to usurp long-term chart-topper Red Dead Redemption from the top of the ELSPA GfK Chart-Track All Formats Top 40. Rockstar’s free-roaming Western title had until this week enjoyed a five-week spell in command of the software charts. However, …

Act now if your company wants to be promoted via MCV and Develop for the next 12 months. Sourcebook 2010 covers Creative & Promotional Services, Gaming Accessories, Distribution & Logistics, International Distribution, Digital Distribution, Legal Services, Localisation, QA & Testing, Manufacturing Services, Recruitment and Software Development. The only online and …

Mark Rein analyses Zombie Studios' recent decision to launch Blacklight: Tango Down as a download-only title with UE3

Online and print guide looms for service companies across Euro games market