MCV/DEVELOP News, events, research and jobs from the games industry

Leading game publishers and businesses have formed an in-game advertising steering group with the Internet Advertising Bureau. The collaboration – which includes Sony, Microsoft, IGN, EA, DoubleFusion and IGA Worldwide – will work on developing and promoting in-game advertising in new titles this year such as upcoming 3D PS3 racer …

Leading game publishers and businesses have formed an in-game advertising steering group with the Internet Advertising Bureau. The collaboration – which includes Sony, Microsoft, IGN, EA, DoubleFusion and IGA Worldwide – will work on developing and promoting in-game advertising in new titles this year such as upcoming 3D PS3 racer …

Leading European development publication to be distributed at major US CG conference

Leading European development publication to be distributed at major US CG conference

The rush to embrace 3D gaming as a way to reinvigorate the high-grade end of the gaming spectrum is certainly exciting. From the demos I have seen, it really can make triple-A content more compelling. And with many leaders in games psyched up for it, the industry can make a …

The rush to embrace 3D gaming as a way to reinvigorate the high-grade end of the gaming spectrum is certainly exciting. From the demos I have seen, it really can make triple-A content more compelling. And with many leaders in games psyched up for it, the industry can make a …

This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground. And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide. We’re speaking to …

This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground. And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide. We’re speaking to …

Sweden-based event to draw major studio representatives in search of the next development legends

Sweden-based event to draw major studio representatives in search of the next development legends