BT backs OnLive

The credibility of streaming game service OnLive has been given a serious boost this morning – British Telecom has become one of its investors. Taking a small 2.6 per cent stake, the UK telecoms provider – best known for its UK telephone and broadband system and new TV on-demand service …

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Reviews more important than price

Consumers are more likely to base their buying decisions on review scores than on price, a new Moving Minds report from branding specialist Kinetic claims. The study suggests that 71 per cent of those asked thought review scores were an important element of deciding which titles they should buy. By …

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Bethesda taking its time over MMO plans

It’s over two years since Bethesda’s path into the MMO sector began to take shape, but with no imminent sign of activity on the horizon MCV asked global VP or marketing Pete Hines when exactly the first fruits of its ambitions will be revealed. It was something we felt like …

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INTERVIEW: Bethesda

Bethesda’s upcoming release slate is brimming with promising new IP, not to mention the sequel to its 2008 smash hit, Fallout 3. MCV speaks to Bethesda’s marketing boss Pete Hines to discuss the company’s line-up, digital downloads and its MMO ambitions… Fallout: New Vegas and Brink are Bethesda’s big titles …

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EAs Online Pass is too cheap

All publishers will eventually adopt the model being pioneered by EA that sees those who either buy pre-owned versions of its games or pirate them punished by locking them away from key features. That’s the belief of MCV readers’ favourite Michael Pachter, who added that in his mind the $10 …

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