Activision calls for console price cuts

Activision-Blizzard insists that the game industry can still grow despite the global economic gloom – just as long as the market sees more hardware price cuts. Speaking at Activision-Blizzard’s earnings call, Blizzard president Michael Morhaime said that the more affordable consoles were key to improving the industry’s health. If you …

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Activision: Console sales to grow 18% in 2010

Activision expects the console installed-base in US and Europe to grow 18 per cent in 2010 to 265 million units. The firm revealed that hardware sales leapt 37 per cent last year to 218 million consoles sold. The announcement was made by Activision’s publishing president and CEO Mike Griffith during …

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April release for No More Heroes 2

MCV can confirm No More Heroes 2: Desperate Struggle will be released for Wii at the end of April. The game will be published throughout Europe by Rising Star Games, and continues the critically acclaimed series from the mind of notable developer Suda 51. The first No More Heroes game …

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A New War On Piracy

No matter what lengths publishers and platform holders go to when protecting their titles from illegal duplication, the proponents of piracy almost always find a workaround. From cracked and downloadable PC titles to the DS R4 cards, it’s an issue that has dogged the industry for decades and is unlikely …

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Activision digital revenue hits $1.3bn

Activision has called itself the leader in online and digital games – raking in around $1.3bn in digital revenue last year. The announcements was made by CEO Bobby Kotick during the firm’s post-fiscal conference call. Activision defines the digital and online market as subscription, digital game download, DLC, value-added services …

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Grenzbach out at Nickelodeon

Nickelodeon’s vice president for international video games, Arwed-Ralf Grenzbach, has departed the kids’ content firm, MCV can confirm. Grenzbach joined the firm in August 2007 following a successful stint as managing director for Take-Two Germany. He has also worked for media giants Disney and Sony Music. MCV understands that Nickelodeon …

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