Let the lobbying commence

New awards include Peripherals & Accessories Brand and Game Creative – for a single ad execution across any media, such as TV, radio, outdoor, cinema, print etc. Today on the site we detail all categories and criteria. MCV runs a transparent system, where we choose the Finalists and the industry …

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MCV Awards 2010 – the lobbying begins

The MCV Industry Excellence Awards return on Thursday April 22nd, and this year the categories have been tweaked slightly. Lobbying has now opened and you have less than a month to try for a position on the shortlist. CLICK HERE to see the complete list of categories and full details …

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Trilogy to be rebranded as Gem Logistics

The surviving elements of UK distributor Trilogy are soon to be rebranded as Gem Logistics. The move follows Gem’s acquisition of Trilogy back in December, and will allow the distributor to further develop both businesses. Trilogy founder and Gem Logistics’ general manager Matthew Allen revealed the imminent changes during an …

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BBC readies multiple Doctor Who games

BBC Worldwide has told MCV that talks are underway to turn Doctor Who into an array of new games. Last week the broadcaster exclusively revealed via MCV that it plans to re-enter games – after killing off its BBC Multimedia division in 2005. As part of the move, a variety …

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Dance smash sponsors MCV Awards

Win or lose, at least guests at this year’s MCV Awards will be able to shake their booty into the small hours thanks to current chart-topper Just Dance. The Wii game from Ubisoft has provided the biggest surprise of 2010 so far by out-selling everything during mid-January, remaining at number …

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FIFA 10 passes 2m mark in the UK

FIFA 10 has sold 2.2m units in the UK already – and with the boost of this summer’s World Cup, it could go on to become the biggest-selling game in the series so far. The publisher has confirmed it will again release an official World Cup tie-in title, potentially giving …

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Restructuring at Sony Liverpool

Sony has confirmed to Develop that Studio Liverpool will be restructured as part of ‘project prioritisation’. In a statement, a representative said: "It has been decided that production on a number of projects within Studio Liverpool will cease immediately due to project prioritisation." The full story can be found on …

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US: Beatles pips Guitar Hero

Numbers from US mag Advertising Age claim that The Beatles: Rock Band outsold rival Guitar Hero 5 in North America in 2009, thanks in part, the publication claims, to Viacom’s skilled use of one of music’s key IPs. MTV’s Rock Band tie-in sold 1.18m units in the territory throughout the …

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