MCV/DEVELOP News, events, research and jobs from the games industry

The world of video games marketing has changed drastically in 2009, with the fragmentation of TV, falling print readerships and the rise in social networks. In the first part of our roundtable with the UK most influential video game marketers, we discuss the economy and the changing-face of TV advertising. …

PS3 may at last be finding its feet in the international marketplace, but Sony insists that it will continue to wholeheartedly back its PS2 console throughout 2010. We have a very firm stance – we’re going to continue to support the PS2 wholeheartedly,” SCEA’s head of PlayStation marketing John Koller …

Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – with platform holder Nintendo named as the official partner of the retail category. Retail is a key element of the MCV Industry Excellence Awards, with every single major …

Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – and Codemasters will help set up a memorable night with pre-reception drinks in the early evening. Our event kick-starts the biggest night of the year. It’s a wonderful …

Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – and ambitious agency Premier PR has been confirmed as the sponsor of the New Games Brand award. Premier PR is already making a name for itself as a …

Electronic Arts’ senior vice president of European publishing, Jens Uwe Intat, has told MCV that the firm is ‘disappointed’ with the market’s performance in 2009, and that he expects it to remain flat at best for the next 12 months. He believes sales of packaged goods decreased by around 10 …

the hut is planning to bring Zavvi back to the High Street, MCV can reveal. The news emerges 12 months after the brand’s original owner plunged into administration. The Hut bought the Zavvi name earlier this year and re-launched it online. Now the firm is meeting with landlords to negotiate …

Dave Pottinger looks forward to â??working with old friendsâ? in joining Bonfire Studios

With Final Fantasy XIII hype at it maximum ahead of its release in Japan today, Square Enix has already started recruiting beta testers for the still in development MMO title Final Fantasy XIV on PC. Applicants must be 18 or above, have access to the internet with a decent connection …

The social networkâ??s platform manager will discuss the changing landscape