MCV/DEVELOP News, events, research and jobs from the games industry

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

Hot on the heels of the Australian government’s decision to ban Sega’s Aliens vs. Predator from sale in the territory – and the subsequent statement of protest from developer Rebellion – God of War creator David Jaffe has slammed the country’s ratings structure. There’s a government board and if they …

Publisher Tecmo Koei has confirmed that its upcoming third person shooter Quantum Theory is no long a PS3 exclusive and will be released on both Sony’s console and Xbox 360 in spring next year. The original IP is Tecmo Koei’s first ever title in the genre as the publisher looks …

Australian indie giant Krome first to sign up to new Independent Developer Program

U-Sing has become a big hit on the High Street, as supermarkets and specialist retailers give special support to Wii’s first karaoke game. Universal Music and publisher Mindscape have told MCV they are delighted by the support for the initial instalment of their franchise U-Sing: U’ve Got Talent. Mindscape’s UK …

Head developer Jun Takeuchi cites grating cultural differences between East and West

South Peak is to give Horrid Henry: Missions Of Mischief a shot in the arm with a renewed marketing push. The publisher has drawn up a second marketing campaign to raise awareness of the Wii version, which hits shelves today. The move has also been prompted by the success of …

GAME Group’s sales have fallen 10.8 per cent for the 44 weeks to December 5th – despite strong sales of FIFA and Modern Warfare 2. Like-for-like sales were for the same period were down 15.1 per cent, while total UK sales were down 14.3 per cent. Meanwhile, for the 18 …

An Israel-based company that directly provides streaming games to set top boxes has claimed its service will offer publishers long-term revenue opportunities when it launches next year. PlayCast allows modern video games to be played live via on-demand TV providers such as BT and Virgin Media, without the need for …

Khronos Group explains how WebGL could mean the browser gaming boom skips plug-ins altogether