Marketing boss Macario leaves GAME

Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal. The popular exec leaves her position as the company’s marketing director, a role that she has held since August 2004. Macario originally joined the group as head of marketing in November 1998. Previous to her time …

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PSPgo slashed to £150

Shoppers traversing the UK High Street this weekend would have seen a number of impressive video game savings – but few would have topped HMV’s current deal on Sony’s PSPgo. The retailer’s website is offering the latest iteration of the PlayStation portable in black for just 149.99 – a massive …

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Online retail braced for £5bn Xmas sales bonanza

UK online shopping sales is expected to reach 5 billion during December 2009, predicts Interactive Media in Retail Group (IMRG). The IMRG also expects that the annual Mega Monday – traditionally the busiest online shopping day of the year – will generate 350 million for e-tailers this year, a ten …

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EA Sport Active shop a living billboard

Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting its game in the modern games industry landscape. Data showed that 80 per cent of our consumers were recommending EA Sports …

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LittleBigPlanet takes kids BAFTA

Media Molecule has picked up yet another award for its seminal playground platformer LittleBigPlanet, this time receiving a BAFTA Children’s award. The Media Molecule team was up against esteemed competition in the videogame category, with each nomination tellingly having worked on new IP for the current generation of consoles. LittleBigPlanet …

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Gamespot Trax launches

Giant consumer site Gamespot has launched what it claims is the UK’s first dedicated real-time tool to measure consumer interest in video games. GameSpot Trax will follow the behavior of more than 4.5 million UK gamers on the site, allowing the firm to create UK-specific data on ‘what’s hot and …

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500 comics set for PSP Comic Store launch

Sony has revealed it hopes to have 500 comics ready for the launch of the PSP’s comic store. As stated in Sony’s European PlayStation blog, the platform holder will release comics from publishers 2000AD, Disney, IDW, Insomnia, iVerse, Marvel and Titan. And that they will ‘announce some more great publishers …

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