Future trialling website paywalls

Future Publishing has revealed that it is trialling paywalls on its websites – to discover how much its online consumers are willing to pay for content. Future CEO Stevie Spring said that the firm produced ‘must-have, very special content’, which consumers were more willing to pay for than national or …

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Woolies expects Xmas games boost

Home shopping and online retail giant Shop Direct anticipates a strong Christmas for games after tripling its share in the software market. The firm, which bought the rights to the Woolworths brand earlier this year, has bolstered its games offer in 2009 with an even bigger range of products. It …

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Hornby commits to EA tie-in

Hornby has revealed it will be bringing more Electronic Arts properties to toy shelves in 2010. The company is already seeing strong sales from its Need For Speed Scalextric range, which launched in July, and is now working on additional joint ventures with the games publisher. The Need For Speed …

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Steam sells all THQ games for £26

Steam is offering its users the chance to buy every THQ title currently on the service for 26. The deal, spotted by Rock Paper Shotgun, is one of many seasonal deals the digital distributor is running in the build-up to Christmas. The pack includes all games, sequels and expansions from …

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Future FY profits dip 61%

Future Publishing’s full year profits dropped 61 per cent in the 12 months to September 30th – with CEO Stevie Spring admitting the US division of the firm suffering a difficult” year. However, it was better news for the UK office of the company, which Spring said had out-performed the …

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Sega kicks off biggest ever ad drive

Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …

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EA Sports’ new retail strategy

The Metreon Center at 4th and Mission in downtown San Francisco is a lonesome place, a retail ghost-town, murmuring with the spooky semi-silence of our ruined economy. Mostly, it’s empty and gray, echoing the endless moan of a trundling escalator, shifting dwindling numbers of movie-goers to a fourth floor cinema. …

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