Asda admits to selling below cost

The truth is out: Supermarkets lose money on the triple-A titles on which they choose to slash prices. That’s according to Asda games category manager Duncan Cross, who this week lifted the lid on the supermarket’s Q4 price cuts – and tackled the concerns of the indies that have crammed …

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LGC 09: ‘Beware the death of the disc’

Traditional PR and marketing, competition with rivals, and boxed product – all of these things face extinction when digital downloads take hold. That’s according to a panel of online games experts grilled by industry veteran Phil Harrison at this evening’s London Games Conference. Playfish’s Kristian Segerstrale, Mark Gerhard from Jagex …

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LGC 09: Microsoft dismisses OnLive threat

Microsoft has dismissed the possibility of streaming technology such as OnLive and Gaikai damagaing its Xbox business for the foreseeable fututure.” Speaking at London Games Conference this evening, Xbox Live EMEA boss Jerry Johnson told BAFTA HQ – packed by industry delegates – that streaming tech was not on an …

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