MCV/DEVELOP News, events, research and jobs from the games industry

Unity engine group gets sizable investment along with two new board directors

Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …

Sega has teamed up with Pizza Hut to promote its upcoming Wii and DS title Jambo! Safari. The publisher has prepared 850,000 Jambo! Safari-themed Pizza Hut menus, packed with 15 pages of puzzles, artwork, world searches, competitions and more. The company has also signed up with National Geographic Kids on …

Tap-Fu developer â??surprised and concernedâ? at the ease of pirating iPhone games

Its critical reception is almost unparalleled, and whilst global sales numbers remain under wraps for the time being, developer Naughty Dog has said that its latest release Uncharted 2 has eclipsed the achievements of the first game in the series. I would definitely say it’s exceeding expectations,” Naughty Dog’s creative …

AUDIO SPECIAL: Bizarre Creations talks custom music mixing for its forthcoming racer

Sony's European studios VP to open November 5th event

Codemasters’ F1 2009 is shaping up to be a perfect storm” as the company pulls out all the stops to make it a must-have hit this Christmas. The game is due for release on November 20th, and the publisher claims a combination of extensive marketing plans and the popularity of …

Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games. The acclaimed production house has been directly involved in all the marketing and PR activities for its upcoming Modern Warfare 2 – working with Activision on when and how …

After weeks of speculation it has been officially confirmed that online streaming movie rental service Netflix is heading to PS3 in North America some time in November. Netflix has been available to Xbox 360 users in the region since the arrival of the ‘New Xbox Experience’ last year. The PS3 …