MCV/DEVELOP News, events, research and jobs from the games industry

Sega’s Masanao Maeda has been promoted to COO of the Japanese publisher’s American arm. Maeda has previously been instrumental in developing Sega’s western business, such as playing a pivotal role in the acquisition of UK developer The Creative Assembly. In his new position, he will oversee day-to-day marketing and sales …

Fears over whether supermarkets will slash prices on more new titles this Q4 are looking justified today, as ASDA reveals that it will sell Codemasters’ Operation Flashpoint 2: Dragon Rising at 27 from midnight tonight. The offer comes after supermarkets offered FIFA 10 for sub-30 last weekend – with Tesco …

The launch of the PSPgo has tripled Sony’s handheld sales in the US, and doubled the number of downloads made for the format. SCEA exec Patrick Seybold told Kotaku that three days after the device’s debut, the firm’s top retail partners” reported a 300 per cent increase in PSP hardware …

Stupid Fun Club founder discusses hybridising toys and games

Early bird discount ends Monday October 12th

Will Wright, creator of The Sims and Spore, has revealed details of his new company’s debut project. Speaking to The LA Times, Wright revealed that he is working on a toy which he will take to the New York Toy Fair in February 2010 – where he will also give …

Game makers must approach costing 'carefully', warns Eric Lempelv

Electronic Arts’ upcoming Left 4 Dead 2 has been classified for release in Australia. The game was banned in the territory last month for its violent content, but the Australian Classification Board’s website now shows it has been given the maximum rating of MA 15+. A Valve spokesperson told Kotaku …

Steam holds a â??horrid conflict of interestsâ?, says Gearbox CEO

Online betting giant Paddy Power has backed Modern Warfare 2, Assassin’s Creed II and FIFA 10 as mostly likely to snatch this year’s Christmas No.1, MCV can reveal. Activision’s modern-day first person shooter is the runaway favourite to top the charts with odds of 13/8, while Ubisoft’s Assassin’s Creed II …