The Hut prepares £3m Q4 ad blitz

The Hut Group is to promote its own website for the first time in its history with a 3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week. Now The Hut is set to launch its first major above-the-line promotional …

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Gameswipe debuts tonight

The industry is waiting with baited breath for tonight’s airing of Gameswpie, Charlie Brooker’s one-off 50 minute look at the world of gaming. Serious TV coverage of video games is hard to come by in this day and age. And whilst any sort of informed coverage will be welcomed, many …

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FIFA 10 demo breaks EA records

EA has revealed via the FIFA Blog that its Xbox 360, PS3 and PC demo for the upcoming FIFA 10 has been downloaded more than previous demo the publisher has released. The demo went live a few weeks ago – and what a reception,” producer David Rutter stated. In the …

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GAME gets behind Children’s Hospice charity

Children’s Hospices UK has signed a new fundraising partnership with GAME Group. The agreement will see GAME and Gamestation stores raising money over the next two years for the UK’s network of 41 children’s hospices. All funds raised will go towards teenage activity weekends at hospices across the country. The …

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Direct2Drive celebrates 5th birthday

Digital download portal Direct2Drive is celebrating its fifth birthday by offering a number of high-profile PC titles for just 5 in a limited-time five-week promotion. Each week throughout the period carries a specific theme, with categories to date including ‘strategy’, ‘action’, ‘MMO’ and ‘indie games’. The final week, which will …

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Rock Band 2 coming to Wii

Harmonix and EA will publish Rock Band 2 on Wii this October. The game is priced at 29.99 and joins Rock Band and The Beatles: Rock Band on the platform. Rock Band 2 was first released on Xbox 360 last year, with a PS3 and PS2 version arriving in March …

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