Big Brother launches Guitar Hero 5 Hefner ads

Activision Blizzard’s Guitar Hero 5 marketing campaign will begin during tonight’s Big Brother final. The first TV ads will be shown during the reality show’s commercial breaks, featuring Hugh Hefner and his playbunnies. Last week, senior brand manager told MCV the ads were developed to follow on from the success …

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Heroic sponsorship deals for Activision

Activision says it will invest in more festival sponsorships than ever, after successfully debuting the DJ Hero brand at the Notting Hill Carnival. Last weekend’s event featured a live demo of the game plus DJ Hero branding throughout the Carnival. As the leading music gaming property in the UK it …

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