Sony targeting Wii owners

Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3. Earlier this week the format holder revealed plans to spend over 80m on European marketing efforts for the redesigned console, which arrives on Tuesday, September 1st priced at …

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RETAIL BIZ: Halo 3: ODST

Click here to access the RETAIL BIZ previews section for an in-depth look at some of the most anticipated games heading to UK shelves in the coming months. This week, we offer a guide to Microsoft’s Halo 3: ODST, the long-awaited prequel to the Xbox 360 manufacturer’s massively popular 2007 …

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Job losses at EA Maxis

EA’s Maxis studio – originally responsible for The Sims franchise and most recently Spore – has seen layoffs amongst its staff, the publisher has confirmed. "Often in the video game industry, the size of a studio fluctuates in response to business conditions," Shacknews was told by Electronic Arts in a …

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Arcade hike due to currency fluctuations

Alongside this morning’s confirmation that the Xbox 360 Elite is dropping by 30, Microsoft has also confirmed a 30 price rise for the Arcade SKU – a decision brought about by the fluctuating value of sterling, according to Chris Lewis, European VP of the firm’s interactive entertainment business. We are …

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US: No More Heroes 2 arriving in January

No More Heroes 2: Desperate Struggle will hit US shelves in January, according to Ubisoft. In Europe the game is published by Rising Star Games, and the firm has told MCV that no release information is available at this time but to expect the title around Easter. Ubisoft is also …

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Its official: Xbox 360 price cut announced

The speculation can finally come an end. From tomorrow the Xbox 360 Elite 120GB will cost 199.99 in the UK – that’s a drop of 30 from the current RRP. And as expected, the price of the Xbox 360 Arcade has increased by the same amount to 159.99, though Microsoft …

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