AGE RATINGS: Law won’t be fixed in time for Q4

The loophole that allows retailers to legally sell adult games and videos to children won’t be fixed until December at the earliest, the Government has admitted to MCV. As reported this morning, the 1984 Video Recordings Act is no longer enforceable by law – as a result of the Conservative …

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Good times are ahead

Looking at the monthly results since the first quarter 2007 two factors become apparent from the chart below: one is that sell-through pretty much stagnated in the first three quarters of each year and that the predominant portion of the annual growth was concentrated in the fourth quarter. The second …

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AGE RATINGS: Blunder ‘an opportunity’, says Eidos

Eidos has called the new age ratings ‘loophole’ an "opportunity for the industry to show how responsible it is". A Government blunder discovered today means retailers caught profiting from selling adult games to kids face no legal penalty. Eidos life president Ian Livingstone told MCV: "I think the Government’s blunder …

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AGE RATINGS: GAME & HMV commit to ‘law’

The GAME Group has told MCV that it is committed to current age classification symbols – and will stick to its policy of preventing inappropriate material being sold to children. HMV has joined GAME in committing to the current ‘law’. The firm’s comments come after today’s news that a loophole …

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AGE RATINGS: Codemasters unworried by blunder

Codemasters CEO Rod Cousens has told MCV that he is sure retailers and publishers won’t take advantage of today’s news of a Video Recordings Act loophole – as the video games industry has been self-regulating for decades. Cousens added that certain MPs who had said unhelpful things about the video …

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AGE RATINGS: Retail wont sell adult games to kids

The Entertainment Retail Association is confident that its members will not use today’s shock news about the Video Recordings Act to profit from selling adult material to children. However, ERA director general Kim Bayley said she could not speak for independent retailers who have not signed up to ERA. It …

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