MCV/DEVELOP News, events, research and jobs from the games industry

Sony Online Entertainment president to discuss how Free Realms has widened the market

Sure, this means that retailer tills and publisher balance sheets have to wait until they can cash in on surefire hits like Bioshock 2, Splinter Cell: Conviction, Red Steel 2 or God of War 3. But there’s still a huge number of juggernaut titles on their way this year, and …

The former president of MTV Europe is looking to turn his company into a games equivalent of the music channel – as it launches a games-focused new show. Game Face kicked off on Bravo last weekend. The show was created by Ginx TV, which was founded by former MTV boss …

There are plenty of opportunities listed on the jobs board this week

Publisher Ubisoft has revealed details of its massive marketing campaign for Wii game Academy of Champions – and claimed its unique appeal to younger gamers can help it become a ‘serious player’ in the soccer genre. The title is aimed at six to nine year-old kids, with promotional activity planned …

THQ has signed up ex-Blue Peter presenter Konnie Huq to head up its ‘Your Hero’ marketing campaign for upcoming title Drawn To Life: The Next Chapter. The game is the sequel to the 2007 hit Drawn To Life, which allowed DS owners to create their own protagonist. The new iteration …

Bethesda and Konami have become the latest publishers to back the Games Media Awards. The GMAs will take place at Jongleurs in Camden on the evening of Thursday, October 15th. They will reward the very best from the specialist and mainstream games media in print and online. Bethesda has signed …

Shadow Culture Minister Ed Vaizey has recommended that industry trade bodies TIGA and ELSPA merge – to form ‘The Video Games Association’. Both organisations have met together with Government in recent months as part of video games roundtables, discussing issues that affect both publishers and developers. These subjects have included …

The UK High Street has expressed reservations over Sony’s PSPgo, but the platform holder has moved to reassure retailers that they still matter to its handheld business. Play, HMV, ShopTo, CHIPS and Asda have all admitted to MCV that the machine’s digital-only model is a concern for them, and that …

Ed Vaizey recommends ELSPA and TIGA merge to become â??The Video Game Associationâ??