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A number of the most senior figures in the UK video games industry have responded to the government’s move to grant PEGI the sole power of video games classification. We’ve got comments from Nintendo’s UK general manager David Yarnton, Ubisoft MD Rob Cooper, Sega president and CEO Mike Hayes, EA …

David Yarnton – UK General Manager, NintendoThe Government has made the right decision. The PEGI age rating system is right for the protection of children as it is designed specifically for games and interactive content. As a global company we welcome the decision as mature and intelligent as it works …

Baroness Shephard, president of the Video Standards Council, believes that today’s decision from the government to give PEGI the sole power to rate the UK’s video games has made the nation’s kids that bit safer. The Government has today taken a major step to improve child safety, online and offline, …

The British Board of Film Classification has publicly wished rival ratings body PEGI well after the latter organisation was given official public backing as part of the government’s Digital Britain report – but director David Cooke still believes his outfit would have been the better choice. The BBFC has always …

Established European ratings body PEGI has understandably spoken of its confidence in the role it will now play in policing the nation’s gaming habits following the official government backing sanctioned as part of the Digital Britain report. This decision by the British government to adopt PEGI as the single ratings …

Mike Rawlinson, the director general of games industry body ELSPA, has welcomed the government’s decision to back PEGI as the sole age ratings system for video games sold in the UK. The Government has made absolutely the right decision for child safety,” Rawlinson said in a statement. By choosing PEGI …

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The Government has heralded a new future for UK video games classification – with PEGI becoming the sole age ratings model in the region. The news came as part of Labour’s Digital Britain report this afternoon, amd upheld the hopes of UK publishers who wished for the Pan-European PEGI ratings …

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Sony Computer Entertainment Europe has extended its sponsorship deal with the UEFA Champions League until 2012, continuing the relationship that the two have enjoyed for nine years. The agreement covers the main tournament itself for a further three years and also the UEFA Super Cup for this year, next year …