Activision sets sights on European market share

Activision will double its European market share in the next few years, according to its CEO Mike Griffith. Speaking exclusively to MCV at E3, the heavyweight publisher detailed a wide-reaching strategy to grow its stake in what it calls its ‘under-developed’ European business. The firm wants to generate 50 per …

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Burnout dev revamping Need For Speed

It’s been whispered abou by some UK developers for a while, but EA CEO Riccitiello has confirmed it – Criterion Games is working on the next Need For Speed. According to EA CEO John Riccitiello, the Burnout developer’s take on the project – headed by that game’s creator, Alex Ward …

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Gaming in the dark continent

Beautiful and dangerous, Africa is the second largest continent behind Asia, housing 15 per cent of the global population. Yet in terms of the games industry, Africa may as well not exist. Aside from a handful of lesser-known titles developed in the territory (Toxic Bunny, anyone?), Africa’s biggest claim to …

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