MCV/DEVELOP News, events, research and jobs from the games industry

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …

As you’re more than likely already well aware, next week sees the games industry’s most important event take place in LA – and MCV will be here covering all the major announcements as they happen. E3 2009 coverage has already started on MCV and will be ongoing through to the …

High voltage announces 4-player co-op Wii shooter The Grinder, unveils first video of Gladiator AD

Check out the latest additions to the RETAIL BIZ Previews Section for MCV’s guide to the hottest releases approaching retail. This week, the highly anticipated Ghostbusters: The Video Game finally draws nearer as Sony takes the reigns of the stream-crossing action game. The title is set to perform well when …

Apple’s importance in the handheld gaming space continues to grow every day, but Ubisoft CEO Yves Guillemot believes that Apple’s gaming aspirations don’t end with the iPhone. There’s a new entrant in the business – Apple, with the iPhone,” he explained in an investor call, according to Kotaku. And we …

Flower and Pure developers added to the event's initial batch 19 speakers

Speculation has surfaced suggesting that widespread redundancies have taken place at Swedish developer Grin. Early reports indicate that between 100 and 160 employees may have been made redundant. Games news site Kotaku, citing anonymous sources, has suggested that the the redundancies come with Grin closing two of its several studios. …

EA Sports president Peter Moore has called for E3 to claim back some ‘strut and swagger’ at next week’s expo. In an exclusive interview with MCV, Moore requested that E3 "return to its roots" after two years of downsizing and disappointment. He said: If there was ever a time when …

Koei and Tecmo will be re-branded Tecmo-Koei ahead of the publisher’s aggressive expansion into Western territories, MCV understands. The news follows big-money European acquisitions by rival Square-Enix, which purchased Eidos last month, and Namco-Bandai, which is set to finalise a deal for Atari’s European distribution business. Tecmo-Koei will focus on …

Newly-formed developer enlisting the services of Rushkoff to expand game narrative beyond