Is this the real reason why gamers "risk death"?

It’s been on the lips of every publisher boss this week: How could that Change4Life ad have been avoided?” MCV may finally have the answer today, in the shape of Business4Life; a group of corporate entities which have pledged a 200 million in-kind contribution to support Change4Life through marketing, branding …

Read More »

Sega confirms Vancouver 2010 game

Publisher Sega has announced that Vancouver 2010 – the Official Video Game of the Olympic Winter Games, will arrive on Xbox 360, PS3 and PC next winter. The announcement follows Sega’s agreement with the International Sports Multimedia, the official licensee of the Winter Olympics, and will be developed by Beijing …

Read More »

New European publisher emerges

Rising Star Games has tied a strategic alliance with new Euro publisher Gamebridge, taking titles to retail from spring. Gamebridge is a joint venture between Interchannel, a Tokyo based developer and publisher of video games, and the official Nordic region Nintendo distributor Bergsala. As a new European video games publisher, …

Read More »

RETAIL BIZ: Campaign Of The Week

Sonic And The Secret Rings was a commercial hit for Sega, and the publisher hopes to repeat this success with the next in its Wii exclusive series, Sonic And The Black Knight, which arrives on shelves this week . TVSega is running a three-week TV campaign across terrestrial and satellite …

Read More »

Events