MCV/DEVELOP News, events, research and jobs from the games industry

Marketing veteran Sarah Seaby has joined Fallout 3 publisher Bethesda as European marketing and PR director. Seaby will report to Bethesda European MD Sean Brennan and will be responsible for developing the overall brand strategy for the firm. Sarah’s vast experience of marketing triple-A titles and her affinity to the …

But let’s not pussy foot around: Change4Life’s advertising campaign makes a mockery of everything the industry has achieved in the last decade. And it’s bang out of order. Nintendo, Sony and Microsoft have all moved Heaven and Earth to provide a more socially embedded and (whisper it) healthy interactive experience …

The Government’s Change4Life campaign upped the ante in drawing spurious links between games and premature death this week. The British Heart Foundation, Diabetes UK and Cancer Research have all lent their name to a new print campaign (pictured here), which shows a gamer risking an early grave by ‘doing nothing’. …

The 200th edition of Edge magazine hits newsagents next week, and boasts a world first: the magazine will be issued with 200 collectors’ covers. The variants include game icons such as Mario, Sonic and Master Chief, alongside forgotten legends such as Dizzy, Q-Bert and Dirk the Daring. Subscribers will receive …

The Swedish prosecution of the owners of BitTorrent site Pirate Bay has ended with the site’s defence lawyers arguing that the four accused cannot be held accountable for the conduct of the website’s users. It is not proved that Fredrik Neij has earned any money, just that the Pirate Bay’s …

Vision is the easy thing â?? shaping it into a form thatâ??s worth investing your time and money is the difficult thing, reckons Jon Jordan. Time to brush up on prototyping and pre-viz toolâ?¦

The official game of The Beatles’ music will be released on September 9th, following an agreement between Apple Corps, MTV and Harmonix. The Beatles: Rock Band will release simultaneously on Xbox 360, PS3 and Wii in North America, Europe, Australia, New Zealand and other territories. In the US, the game …

Scottish government 'welcoming motivated and talented people from overseas'

Development hub offers 'very fertile' recruitment ground.

MCV has been lucky enough to be given a ‘guided tour’ of Nintendo’s new DSi – and we’ve kindly printed it on MCVuk.com for your reading pleasure. Retail can look forward to showing customers a model with better sound, improved internet functions and motion-sensing abilities – as well as that …