MCV/DEVELOP News, events, research and jobs from the games industry

A leading New Zealand official has said that parents who allow their kids access to mature games should face prosecution – and possibly a spell in jail. Current New Zealand law allows for the prosecution of parents who do not prevent their children accessing media rated above their age, with …

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …

Ahead of the proposed reimplementation of the 17.5 per cent VAT rate on December 31st, The British Retail Consortium has urged Government to postpone the change, Retail Week reports. VAT was dropped from 17.5 per cent to 15 per cent last year as part of the Government’s plan to avoid …

Sega has become the first major publisher to publicly criticise the Government’s new Change4Life print ad. The offending campaign – which shows a young gamer holding a PlayStation controller under the words ‘Risk an early death, just do nothing’ – appeared in the national press this weekend. It was first …

San Francisco conference to address economic crisis and financial opportunities

The gaming credentials of Appleâ??s iconic handset receive a notable boost with new milestone

The credibility of Apple’s iPhone as a serious contender in the modern platform market has been given a big boost with the news that over 6,000 games are now available for the system. The number also points to Apple’s content provider, the App Store, as a hugely important publishing route …

Two weeks to go - previews of GDC09 and Game Connection available now

If youâ??re heading to San Francisco then make sure you read Developâ??s comprehensive guide to GDC09, which includes all the highlights and essentialsâ?¦

As we begin our build up to GDC09, we talk to Pierre Carde, the man taking the reigns of Game Connection America. In this in-depth interview, the head of Connection Events explains what the unique format offers to attendees of the â??speed-dating business machine for game makersâ??.