DSi region locking a response to age ratings

DSi software will be region locked because of the growing number of different age ratings and restrictions seen in the world’s varying games markets, Nintendo has stated. Speaking to The Times, UK boss David Yarnton explained: There are many different age requirements with games around the world. I’ve been involved …

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Former Motorola VP heading to Microsoft?

Reports have emerged claiming that Motorola’s former VP of global marketing has joined Microsoft’s European marketing team. Marketing Week reports that Dale departed from Motorola in January to look for a position in his native UK. Sources are claiming that Dale is set to become a senior member of the …

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The Hut looking to promote Zavvi

The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …

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Developer Diary: Zoë Mode

Think that working in games is all about slaving away in a darkened room? Well, it is, but all that hard work can have its perks? Our recruitment special continues with a reflection on the benefits of all the hard work at the desk.

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Best Buy’s UK launch delayed

Best Buy has postponed the launch of its UK division until the first quarter of 2010. The joint venture with Carphone Warehouse was due to open its first store in the south east of England this summer, but Best Buy UK’s chief executive Rodger Taylor revealed the launch has been …

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NXE becomes mandatory 360 upgrade

After its successful rollout last year, Microsoft is to make NXE a mandatory upgrade for 360 users wanting to play the latest titles on their machines, according to reports . NXE, or New Xbox Experience, was released last year and completely overhauled the Xbox 360’s previous dashboard ‘blade’ system. It …

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Midway holding Mortal Kombat talks

US publisher Midway has confirmed that it is holding talks with parties interested in acquiring its cherished Mortal Kombat property – but it added that it would still ideally like to hold on to its brand. There are conversations for certain,” spokesperson Geoff Mogilner told MTV. There’s definitely interest in …

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Gibson fails in Guitar Hero lawsuit

Famed guitar maker Gibson has seen its lawsuit against Guitar Hero publisher Activision Blizzard thrown out of court after it ruled that Neversoft’s game does not infringe any existing patents. Edge reports that Gibson had claimed its US Patent 5,990,405 for a system and method for generating and controlling a …

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Square Enix very interested in XBLA, PSN and WiiWare

In an exclusive interview with MCV’s sister site CasualGaming.biz, Square Enix president and CEO John Yamamoto has said that online distribution channels such as Xbox Live, PlayStation Network and WiiWare form a significant part of his company’s ongoing plans. There is a large audience for casual titles that is growing …

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