ELSPA applauds ASA findings

ELSPA has praised its members after the Advertising Standards Authority found that 99 per cent of commercials created for video games were done so responsibly”. Following a report launched on the back of the Byron Review, UK regularity body the ASA assessed broadcast and non-broadcast ads for video games that …

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UK industry off to a flyer in 2009

The UK software market has kicked off 2009 by thrashing last year’s January performance – and overtaking Japan to become the second biggest territory in the world. GfK-ChartTrack revealed this week that the UK software market grew by 26 per cent in 2008 – leaving it ahead of Japan in …

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Ex-Vivendi employees launch self-promotion site

A group of former Vivendi employees sidelined during the Activision Blizzard merger have banded together to create a new website , Talented People. The site is essentially a directory of the former Vivendi Games Europe employees, giving them the chance to promote their skills and knowledge. It is hoped that …

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Eidos steps back from casual gaming

Britsoft publisher Eidos has parted ways with casual games developer Gimme5games, with Matt Spall’s outfit pledging to carry on operating as an independent web and casual studio. The move signifies Eidos’ intention to focus on its cornerstone franchises such as Tomb Raider going forwards and to move away from the …

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Recession threatens new IP push

Responding to claims from EA that it’s recent financial troubles will not spell the end of its renewed commitment to original I P, Wedbush Morgan’s Michael Pachter has admitted that he fears for the recent trend for innovation and new ideas. Developers can’t afford to take risks,” he told Kotaku. …

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